BY TAIWO OKUWOBI, LAGOS
MultiChoice group, owner of DSTV, has launched its first African-focused telenovela channel, Novela Magic, to share the best African telenovelas on one easy-to-access platform on Friday, 21 May 2021 in Lagos Nigeria.
Novela Magic on DSTV channel 165 will be accessed by DStv customers on Premium, Compact Plus, Compact, Confam and Yanga packages. The channel will air from Monday to Sunday with the last programme ending at 8:30pm.
The channel will also honour the vast range of cultures and languages on the continent through a diversity of original homegrown stories and local creative talent.
John Ugbe, the Chief Executive Officer, MultiChoice Nigeria, believes that it is the growth and success of local storytelling that’s compelled the business to launch an African telenovela channel.
“For over 30 years M-Net has been bringing to audiences across the African continent compelling stories that harness the imagination of our viewers while also showcasing the vast talent that is harboured on the continent.
“We want to continue this legacy of showcasing the best African stories with themes that resonate and engage our viewers, hence the launch of this new channel Novela Magic.”
The exciting telenovela collection includes Unbroken, Zuba, Forbidden, and Battleground.
